Vice President of Events
Joan has been with us for four years and has made a tremendous impact on our events. An expert in her field, Joan has worked in the luxury hospitality and event world for most of her career. She was on the executive team at The Breakers for over 20 years as Director of Event Sales and Services. Prior to that, Joan was on the opening team for the Ritz Carlton in Manalapan and The Boca Raton Resort and Club. At the Breakers, Joan oversaw 8 departments and 350+ team members – all areas involved in executing the perfect event from Event Sales to sound and lighting to décor to food and banquet services to the Kravis Center Catering. She has meticulous attention to detail and has achieved incredible results during her tenure with us already.
Director of Events
Ashley is a Florida native and grew up in the West Palm Beach area. She attended the University of Florida where she studied Communications receiving a Bachelor’s degree both in Journalism and Public Relations. She spent her college summers interning in New York City where her love of creating amazing events began. She worked with Fitness Magazine, Tractenberg and Co as well as Elizabeth Allen Events. Since graduating in 2007, Ashley has worked in both public relations as well as the luxury hospitality world. She worked at Lou Hammond and Associates, The Breakers, and most recently Ralph Lauren. All of Ashley’s experiences coupled with her passion for executing great events will aid in the success of her role as Director.
Events & Donor Relations Coordinator
Alexandra was born and raised in West Palm Beach, Florida. In college she studied Stage Management with a concentration in Production and Management at Marymount Manhattan College in New York City. After graduating Cum Laude, she continued living in the city working with Star and OK! Magazine as their Events Assistant. With her new gained knowledge and love for the events industry and missing sunny South Florida, she decided to move back to West Palm Beach. She worked as a Production Assistant with an events design company and as the Travel and Events Coordinator with a franchising company. Alexandra joined the MorseLife Events Team in March of 2021.